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Case Study
NFL Shop Presented by Visa | Super Bowl Week
For Super Bowl week in San Francisco, Next Play partnered with Legends Global Merchandise to design and deliver the NFL Shop presented by Visa inside the Super Bowl Experience at Moscone Center. Built to match the scale and energy of the world's biggest sporting event, the space blended immersive retail design, intuitive flow, and officially licensed merchandise into a high-performance selling environment.
Our Play
- ▶Strategic Retail Design — City-block-style vendor layout with strong sightlines, natural traffic flow, and premium selling zones engineered for high-volume, multi-day traffic
- ▶Immersive Environmental Branding — Larger-than-life, colorful graphics unified the footprint while paying homage to San Francisco
- ▶Custom Merchandise Production — Event-specific merchandise production aligning brand storytelling with revenue-driving product execution
The Results
Record-Breaking Super Bowl Merchandise Performance
- ✓22% growth in overall merchandise sales year-over-year
- ✓26% game day lift at Levi's Stadium
- ✓16% increase at the NFL Shop at the Super Bowl Experience over the previous year
- ✓New record for merchandise per capita