College Football Playoff | Playoff Fan Central Retail Experience
Next Play partnered with Legends Global Merchandise to design and build the retail experience for the College Football Playoff Fan Central at the Miami Beach Convention Center. Playoff Fan Central welcomed thousands of fans across three days for an interactive celebration of college football leading up to the National Championship. The free, family-friendly event featured games, clinics, pep rallies, autograph signings, exhibits, and a fully integrated retail experience. The directive was clear: move away from a traditional "vendor row" feel and create a retail environment that matched the scale, energy, and prestige of the College Football Playoff.
This project highlights how experiential retail, strategic design, and custom merchandise production can work together to transform a store into a fully immersive extension of the event itself.
Our Play
- ▶Strategic Retail Design & Build — cohesive layout with custom fixtures, bold branding, and intentional sightlines
- ▶Fan-First Flow — engineered for high-volume traffic with seamless, intuitive shopping journey
- ▶Custom CFP Merchandise Production — designed and produced exclusive CFP T-shirts and sweatshirts sold on-site
- ▶Immersive Game-Day Energy — every detail reflected the scale and excitement of CFP 2026
The Results
- ✓Thousands of fans engaged across three days
- ✓Elevated retail presence within a large-scale fan activation
- ✓Custom CFP apparel produced and sold on-site
- ✓Seamless integration of design, build, and merchandise production
- ✓A scalable experiential retail model built for high-traffic sporting events